Posts Tagged ‘basic hotel’

Hotel Supplies and Amenities – Managing Expectations to Increase Occupancy Rates

September 25th, 2011

Not unlike other businesses, hotels have been forced to step up their game as people travel less and, when they travel, their budget is smaller in a still lagging economy. While the goal is always full occupancy and high occupancy rates, all hotels have unoccupied rooms that need to be filled. Hoteliers realize that their hotel are each one among many and that consumers have a variety of hotel options to choose from. Hotels realize that part and parcel of maintaining their occupancy rates is offering the right amenities at a competitive rate in order to attract new guests and retain returning ones. In the lodging industry, hotels must be ahead of current trends in order to better their occupancy rates which means being mindful of hotel supplies guests prefer as the mind their budgets.

Hoteliers start with the premise that most hotels offer the same basic hotel supplies and amenities such as complimentary toiletries, durable ice buckets and functional hangers. They offer the basics in an effort to make a guest’s stay comfortable by offering the conveniences of home. While the definition of “basic” hotel supplies will vary depending on the hotel class, most hotels provide drinking glasses, either plastic, an ice bucket of either shatter proof plastic or faux leather and an iron with ironing board. Hotels compete with one another for business. The amenities they offer are part of that competition which is why guests find many hotels in the same general area and price range with the similar amenities and hotel supplies.

Depending upon the sophistication of the hotel itself, guests may define ‘basic’ differently. Absorbent towels, bed linens with higher thread counts, bowed shower rods, and heavy duty wooden luggage racks become basic, expected hotel supplies in mid-grade hotels. Because they’re constantly competing for guests in order to maintain their occupancy rates, hotels are constantly striving to best their competition. This is truer the more sophisticated the hotel as they know consumers have a wide variety of options and the standards such as drinking glasses and coffee service are no longer enough. Instead, hotels must study what the new basic is and add it to their repertoire of hotel supplies and amenities in order to impact their occupancy rates.

5 Star hotels and resorts are on a unique plane in every way from the level of guest services they offer to the list of available conveniences and amenities offered to attract guests and increase occupancy rates. Microfiber bathrobes and slippers, monogrammed glass tumblers, video game systems and fog free shaving mirrors are among the high quality hotel supplies offered to guests at resorts and luxury hotels. They hope, and the numbers tell them, that by offering amenities that are above and beyond the basic hotel supplies provided by their competition they’ll not only attract and retain wealthier guests but increase their occupancy rates as well.

It’s a given that hotels, regardless of their rating and price point, want to please their guests by offering the best possible hotel supplies and amenities. However, when hotels are reviewing the amenities they may offer guests, deciding which specific hotel supplies they’ll offer will depend in part on their budget and what prior hotel guests have indicated they’d like to see or be likely to use. Hotel supplies are an intrinsic part of the hotel experience and their impact cannot, and should not, be under estimated as they can affect occupancy rates. All else being equal, the right hotel supplies can make or break a guest’s experience.

Motor Inns to Luxury Hotels – Expectations and Amenities

June 7th, 2011

When you travel, no matter why you travel, human nature dictates that you’ll reserve the best guest room you can afford. If you’re like most people, when you’re researching hotels, you look for hotel supplies and amenities such as a free fitness center, in-room coffee and basics like an iron and ironing board. While you might also be looking for hotels or motels in a specific area within a city, all things being equal, the probability that you’ll select from among hotels that give you the most for your money is high. That probability is higher still if you’re getting a great deal that includes plenty of hotel supplies and amenities.

Whether you’re looking at hotels, motor inns or resorts, the staff and management team at each of them is cognizant of the slow economy and its effect on business. They realize that hotel amenities like complimentary toiletries, ice buckets, linens and bath towels matter. Most guests pay attention to the cleanliness of their room and the details and they count on the advertised amenities being at their disposal. The overall goal of the staff of every lodge is to please every guest. Part of pleasing guests means anticipating, and responding to, needs and requests. While those needs will differ with the class of accommodations, general needs and expectations relative to basic hotel supplies are the same.

People will have different expectations if they’re renting a room in a motel or motor inn versus a bed and breakfast or resort. Motor inns generally serve as brief respites for road weary travelers who aren’t generally picky about the amenities available. Motels and motor inns are generally pit stops off interstates so basic amenities such as wrapped plastic drinking cups, standard pillows and bed sheets and absorbent bath towels are acceptable. Most motel guests simply want a decent, secure room where they can get a couple hours of sleep so hotel supplies of any kind generally aren’t terribly relevant.

On the other hand, someone who reserves a suite at a 5 star resort spa has very high expectations where amenities are concerned. Typical hotel supplies may include gourmet coffee, in room espresso machines, bathrobes and bedroom slippers, glass tumblers and 400-count bed linens. These are among the basic, expected amenities that are part of the luxury room rate. Glass serving trays, fully stocked wet bars and goose down duvets are hotel supplies which are also commonly found in high end hotels and resorts. When people book rooms in luxury hotels, it’s meant to be an inclusive, relaxing, private respite, replete with any hotel supplies money can buy, which means the expectations are sky high.

When people research hotels, they’re looking for the amenities that reflect value and the price they’re anticipating paying for their room and the use of the facilities. They also recognize that different standards exist depending on the class of hotels one is looking at. Amenities and hotel supplies also matter a great deal but they’ll vary greatly in terms of quality and quantity depending upon which hotel they’re in and the typical client demographic as well. Paying attention to the class of accommodations versus the hotel supplies and amenities offered will ultimately please everyone.